After 25 years of experience in the marketing field working for government agencies, private, public and not-for-profit organisations, Dinaaz left the corporate world. Wanting to help the sick and injured live independently in their own homes, she founded Arthritese an online business in 2013. She gets greatest satisfaction from customers who contact her with stories of how Arthritese has made a difference in their and their families’ lives.
With her knowledge and strength in all areas of the marketing mix, Dinaaz was continually sought for consultancy and coaching by a number of businesses. In 2016, she founded the marketing business GetSMART Feedback.
A complication following kidney surgery in 2017, left her left arm below the elbow paralysed. A complication so rare that the majority of doctors advised her to accept her fate and live with the condition. Not one to give up so easily, she continued to research her condition and develop her own plans for recovery which involved another trip to the operating theatre. Two days following her surgery, her arm was not paralysed anymore and she regained full use two months later. Her memoir Battle Scars, follows her journey and is a raw and inspirational story about beating the odds.
Along with her commitments to Arthritese and GetSMART Feedback, Dinaaz is also a motivational speaker, author and ambassador for diabetes NSW & ACT.
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